Brain, thinking and behaviour

Only by seeing ourselves as we are can we go about the task of governing ourselves and our world. Neurology and cognitive science, psychology and behavior are all present and accounted for in this list. Find out what your brain does, how it does it, and why do we have trouble sticking to our habits. What the brain wants, the brain gets. Or does it?

Incognito: The Secret Lives of the Brain

Find out how your subconscious mind affects your mood and decision making. We give a lot of credit to our consciousness and very little credit to our brains. It should be the other way around. As it t...

Behave: The Biology of Humans at Our Best and Worst

This is a big but accessible book explaining what makes us do what we do. The numerous times that one's brain chemistry is doing something other than what you think you are thinking. What lies behind...

Predictably Irrational, Revised and Expanded Edition

You'll find a lot in here about the psychology of sales and our own biases to price, quality, and satisfaction. Anchoring – our first decisions resonate over a long sequence of decisions Zero cost: Fr...

Thinking, fast and slow

Kahneman's thesis is that a human is systematically illogical. Not only do we wrongly asses situations, but we do so following predictable patterns. Moreover, those patterns are grounded in our primat...
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